Crafted Inc
A strong project brief starts with clear venue details, scope, product requirements and approval path. Those inputs protect budget, timeline and finish quality before production begins.
Overview
A strong project brief starts with clear venue details, scope, product requirements and approval path. Those inputs protect budget, timeline and finish quality before production begins.
Crafted Inc plans, designs, fabricates and project-manages pop-up stores, brand activations, travel retail displays, storefront displays, exhibition builds and event fabrication for brands that need physical spaces to look premium on site.
Crafted Inc is based in Singapore at 110 Lorong 23 Geylang, #03-01, Victory Centre, Singapore 388410.
The Crafted deck references work and support across Singapore, Malaysia, Thailand, Vietnam, Cambodia, Indonesia, Hong Kong, China and other parts of Asia. Exact regional scope should still be confirmed against the project timeline, logistics requirements and installation location.
A design-build partner keeps concept, production, installation and dismantling under one accountable workflow. That matters when a pop-up, roadshow, travel retail counter or display has to be installed quickly and inspected closely by brand, venue and retail teams.
A useful brief includes the campaign objective, venue, dates, product category, product dimensions, brand guidelines, target audience, measurements, installation restrictions, power needs, budget range and references for the desired finish. For travel retail or mall work, venue manuals and access windows are especially important.
Crafted Inc can give an early direction, but a reliable quote needs venue dimensions, rules, access timing, ceiling height, power points, loading access and approval requirements. Those details affect structure, materials, manpower, transport and installation time.
Common cost changes come from late design revisions, missing venue information, compressed approval timelines, after-hours installation, special finishes, added storage, urgent transport, changed product quantities and graphics that are not final before print or fabrication begins.
Start as early as the campaign allows. Even a simple counter or display needs time for layout, quotation, approvals, production, print, finishing, delivery and site installation. Premium multi-material builds need more lead time because sampling, colour checks, acrylic, carpentry and graphics have to align.
The deck lists carpentry, acrylic production, spray painting and large-format printing as in-house capabilities. That helps when a project needs faster revisions, tighter finish control and fewer handover gaps between drawings, materials, print, fabrication and site installation.
Yes, but reuse has to be planned early. Modular dimensions, replaceable graphics, transport protection, storage space, repairable finishes and reinstallation labour all affect whether reuse is practical or whether a one-time build is cleaner.
Real project photos are best for confirming actual finish, product presentation and installation quality. Concept images are useful for early direction, but project claims should come from confirmed work and real site photos.
Practical notes
Send the venue, dates, photos or drawings, product dimensions, brand guidelines, target outcome, required interactions and two or three references that show the desired finish.
The biggest drivers are footprint, height, material choice, finish quality, fabrication complexity, lighting, acrylic detail, installation hours, venue access, storage, reusability and urgency.
Timeline usually moves with creative approval speed, venue approval, material lead times, sampling, production load, print readiness, transport access and whether installation has to happen overnight.
Start the brief
Useful first details: venue, campaign dates, product category, product dimensions, brand guidelines, access windows, budget range and finish references.
